Post by account_disabled on Mar 15, 2024 22:43:43 GMT -5
Google perceives this change of heart as a sign of dissatisfaction, which will impact the ranking of the site in question. That said, it's not impossible that Google's push for secure sites will be more notable in the future. Should we switch to HTTPS for SEO reasons? Concretely, the answer is no. Migrating your site to HTTPS in the hope of pure SEO gain is not reasonable.
The boost is so small that you need a big magnifying glass to see any difference. At the very least, one thing must be clear: even if the HTTPS BTB Directory effect exists, it remains far, far behind the most determining criteria which are content, technical SEO and backlinks. SSL is therefore clearly not a way to boost your pages so that they climb in the SERPs. But there are many other reasons to do so, as we saw above.
Both to secure exchanges with Internet users and to enhance its brand image. This primarily concerns merchant sites, but not only. Tomorrow, security alerts will be sent by browsers to Internet users whose data has leaked due to a security vulnerability on an HTTP site. Imagine for a moment what your visitors would think of your website, if you were involved? How to migrate your site from HTTP to HTTPS? Please note that switching from HTTP to HTTPS is similar to a site migration.
The boost is so small that you need a big magnifying glass to see any difference. At the very least, one thing must be clear: even if the HTTPS BTB Directory effect exists, it remains far, far behind the most determining criteria which are content, technical SEO and backlinks. SSL is therefore clearly not a way to boost your pages so that they climb in the SERPs. But there are many other reasons to do so, as we saw above.
Both to secure exchanges with Internet users and to enhance its brand image. This primarily concerns merchant sites, but not only. Tomorrow, security alerts will be sent by browsers to Internet users whose data has leaked due to a security vulnerability on an HTTP site. Imagine for a moment what your visitors would think of your website, if you were involved? How to migrate your site from HTTP to HTTPS? Please note that switching from HTTP to HTTPS is similar to a site migration.
